All new businesses adopt traditional tech’ like mobile phones and desktop computers, but only a few yet consider All new businesses adopt traditional tech’ like mobile phones and desktop computers, but only a few yet consider newer technologies such as AI chatbots, Business VoIP, and cloud computing features that can drastically improve productivity, efficiency, marketability, and of course, profitability.
Today we look at some of these new technologies that can take your business to the next level.
Read through our guide to see how you can also incorporate some of these tech ideas into your small business.
Technology to improve customer relations
One of the most popular forms of modern tech used by most small businesses today is AI chatbots.
We all know that customers are the lifeblood of any business, and for a business to thrive, its customer service must be great.
You can use AI chatbots to give speedy replies to customers’ queries, send personal messages to customers, collect valuable customer data, and improve the overall experience customers have with your brand.
The most common use of AI chatbots currently is to provide customer interaction with your website, where they can make simple requests and get automated responses. These can also be invaluable to keep an online customer engaged giving a live representative time to respond.
Technology to improve communication
Communication applications like Microsoft Teams are easy to use yet powerful tools to keep conversations flowing within an organisation, offering facilities such as team chat, personal messaging, whiteboard, and document sharing capabilities.
Not only does this help save everyone’s time, but it also puts an end to delays in information dissemination.
Outside the walls of the organisation, tools like these provide small businesses with facilities to hold virtual meetings, video calls and online presentations.
In addition to this, many small businesses are now adopting Business VoIP to give themselves access to features previously only enjoyed by much larger enterprises, such as virtual receptionists, call forwarding, call recording, voicemail-to-email, call recording, audio and video conference calling, instant messaging, call screening, missed alerts and call logs.
Many VoIP solutions can be entirely hosted now and provided as a subscription service that comes complete with a handset as well as desktop and mobile applications that truly allow you to take your office anywhere.
Technology to improve marketing tactics
Instead of traditional canvassing methods to gain business prospects and new customers, small businesses can now use digital technology to drive marketing efforts. Digital marketing allows small businesses get the word out about their business to a wide audience using simple techniques like email marketing, content marketing, website SEO, social media marketing, paid targeted ads, etc.
These digital marketing strategies are known to give better ROI and results than traditional business marketing strategies and can work surprisingly quickly.
Technology to cut costs
Traditionally the biggest operational costs for small business come from staffing, office workspaces, supply chain, and advertisement but thanks to the introduction of modern technologies, small business owners can reduce these expenses significantly.
Instead of hiring staff permanently, many small business owners contract tasks to freelancers online and have employees working from home instead of renting costly office space, using tools like Teams, Trello, Zoom, and Google Calendar to monitor and guide them.
As far as supply chains go, small business owners now use the internet to investigate alternate and cheaper supply chains, instead of just sticking with suppliers in their immediate vicinity.
Advertising costs too can be greatly reduced now, thanks largely to the introduction of tools such as online referral programs, cold calling, website and search-engine ads, social media ad’s and emailing.
Technology to improve productivity
One of the biggest challenges that have plagued business environments in the past is that of improving and maintaining efficiency and productivity. Stories of employees getting tired, people missing deadlines, workers forgetting the details of their tasks, and even people intentionally dodging tasks are commonplace.
However, there are many productivity tools available now to help small businesses keep their employees working at full speed, ensuring that their business productivity does not ever fall off again.
Tools such as Evernote, Google Calendar, Harvest, LastPass, Roboform, and Trello offer myriad ways to monitor and improve the productivity of your employees.
Technology to improve security
Security is a vital part of any business, no matter the size of the organisation. Fortunately, technologies to secure your business are ever-evolving in what has become an arms-race between business and the criminals that seek to exploit them.
New technologies such as active firewalls, encrypted passwords, password managers, cyber-attack simulation and cyber-awareness training platforms can help to secure your business and inform your employees of what to look out for so that they don’t fall prey to social-engineering type hacks such as phishing.
Technology to improve business continuity
The adoption of cloud services greatly improves the resilience of a business against traditional “disasters” such as theft and break-ins, flooding, fire, and so on.
Because your business-critical data and services are hosted and replicated across diverse locations, site disasters are made hugely less impactful than in the past.
You should always be clear on what your hosted services provide as standard in terms of business continuity, as many assume that hosted services are automatically backed up when in fact they are not.
A common example of this is Microsoft 365 or Google’s G-Suite platforms. If you accidentally delete a document or email that you had stored on one of these services it can be gone forever should you not notice and recover it in short order, and no-one, not even the vendors themselves, can recover it for you.
Thankfully, Software-as-a-Service (SaaS) backup products are now available that will independently store backups of your Microsoft 365 or Google G-Suite data that you can recover at any time and protect your business from accidents and malicious actors.
Want more advice?
We hope that something you have seen here has turned you on to a new technology that you had not yet considered. If you would like more advice on new technologies that can benefit your new or small business, get in touch…
- Visit https://www.supremesystems.co.uk/
- Call Supreme Systems on 0121 309 0126
- Email us at firstname.lastname@example.org
- Follow Supreme Systems at https://www.linkedin.com/company/supremesystems/
- Follow Julian at https://www.linkedin.com/in/julianbrettle/
Supreme Systems also offer services specially tailored to a modern small business.
Our new “No Frills IT Support” package includes,
- Unlimited telephone & remote access IT support
- Hardware break/fix service
- Managed antivirus
- Spam filtering
- SaaS backup
- Desktop/laptop backup
Everything that a modern small business needs for a single monthly payment of just £25.00 per month with no commitment or contract.
We can even set up all your new business IT for you including,
- Register your business Domain (@yourbusinessname.co.uk)
- Set-up your Microsoft 365 Administration portal and user accounts
- Set-up your Email, along with any shared accounts you like, such as sales@, accounts@, enquiries@ and so on
- Install your Microsoft Office applications
- Set-up your branded SharePoint site to be your online Company file server for your business data storage
- Set-up your OneDrive accounts for personal data storage
All this for a one-off cost of just £399.00.
Just get in touch and we will be happy to answer any questions you might have.
About the author…
Julian has over 20 years of experience as a technical salesperson for IT Managed Service Providers (MSPs) and likes nothing more than a cup of coffee and a chat about how to cure your IT headaches.
Supreme Systems is an information technology company established since 2008.
Leading IT Services provider and Cloud solutions for businesses in West Midlands.